Ad verification company DoubleVerify went public on Wednesday, a month after it filed an S-1, and a week after it set the terms for the IPO, which had it valued at $ 4.2 billion. However, the company’s stock opened at $ 35 a share – nearly 30% above its IPO price – valuing the company at more… Continue reading »
The post DoubleVerify Is “Building A War Chest” With IPO appeared first on AdExchanger.
More Stories
Marketing Morsels: Hidden Valley Ranch, La-Z-Boy, Topps & More
Flashback: Jane Pauley and Deborah Norville Revisit Today’s 1989 Succession Drama
Ally Financial Revives ‘Banksgiving’ With A TikTok Twist