November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

As World Spends Online, Alphabet Revenue Skyrockets

One year after the pandemic led to a sharp fall in Alphabet’s ad spending, the company’s Q1 2020 ad revenue has more than rebounded, sending the stock upwards in after-hours trading. Alphabet revenue grew 34% in Q1 to $ 55.3 billion. The amount Google paid out to its partners (or traffic acquisition costs) trailed revenue, growingContinue reading »

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