Radio holds up

AUCKLAND, Today: The latest NZ S1 2021 radio audience data reveals that over 3.7 million New Zealanders listened to radio every week and almost 3.5 million of those listen to commercial radio stations.

NewstalkZM and the ZM network lead most demos*.

While 2020 saw declines of around 15% in radio revenue as the impacts of Covid were felt by the sector, audiences have held up in 2021.

TRB GM Peter Richardson said: “The survey once again demonstrates radio’s ability to reach a critical mass of New Zealanders who listen to commercial radio each and every week.

“When one adds in the effectiveness of the medium and the ability to respond rapidly it is clear why radio remains an important medium for advertisers.

“In the last year, the Government’s Covid messaging has made good use of these strengths of radio.”

* The full details will be published here