November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

In Appeal to Moms, Shapermint Creates Chief Mom Officer

Shapewear brand Shapermint is unveiling a new chief mom officer campaign, shifting the tenor of its messaging from humorous to serious in order to speak to its audience of moms. Tackling the topic of how overtaxed mothers are during the pandemic, the company is offering an open application process for the role, advertising it via…
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