Shapewear brand Shapermint is unveiling a new chief mom officer campaign, shifting the tenor of its messaging from humorous to serious in order to speak to its audience of moms. Tackling the topic of how overtaxed mothers are during the pandemic, the company is offering an open application process for the role, advertising it via…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Thinkerbell Aotearoa brews new Havana campaign
Even Without S4 Capital, Stagwell Has Ambitious Growth Plans
Streaming, Politics Star In Magna 2024 US Ad Forecast