Tribal Aotearoa inks deal with US ecommerce giant

AUCKLAND, Thursday: DDB Group digital experience agency Tribal Aotearoa has announced a partnership with BigCommerce, a US-based global SaaS ecommerce giant.

Tribal Aotearoa managing partner James Blair said: “Aligned in a shared vision about the future of ecommerce, Tribal is among the first creative agencies to partner with the internationally acclaimed platform.

“In a move designed to reimagine the experience of ecommerce through the intersection of powerful brand storytelling and world-class ecommerce technology, the partnership unlocks the potential for Tribal and BigCommerce to deliver fully bespoke and integrated brand commerce experiences online.

“It’s the unique combination of brand-led and functionally efficient ecommerce that makes it an inimitable proposition.

“BigCommerce was interested in Tribal’s unique proposition incorporating integrated technology solutions with thumb stopping creative ideas that generate emotion and drive action.

“Having global capabilities behind us, Tribal will be able to optimise our offering to our clients well beyond the New Zealand market.

“Identical white, cookie-cutter ecommerce sites should be a thing of the past.”

“Globally the industry is experiencing a period of unparalleled growth. New research from McKinsey has revealed that throughout the Covid-19 pandemic there has been 10 years’ worth of ecommerce advancement in the space of three months, when compared to the first quarter of 2020.

“Importantly, the opportunity lies in disrupting the templated approach to ecommerce where every online shopping experience looks and feels the same.

“Identical white, cookie-cutter ecommerce sites should be a thing of the past. Brands work so hard to differentiate themselves in their products, in-store experience and their communications – ecommerce sites should receive this same treatment.

“BigCommerce enables Tribal to incorporate video, 3D and dynamic design elements into a high-performance ecommerce site that’s easy to manage.”

New York-based BigCommerce global agency partnerships director Daniel Fertig said: “In an era where merchants are increasingly looking to sell direct to consumer, it’s become more important than ever to stand out from the crowd with artful storytelling and brand forward messaging.

“That’s why we’re excited to have Tribal bring their industry leading blend of creativity and technical acumen to bear for our clients across the ANZ region.”

About Tribal Worldwide Aotearoa
A digital experience agency for the connected age. We drive growth by connecting traditional brand storytelling with the power of modern technology. We do this by creating digital experiences that drive an action or emotional response through content, platforms and products. Tribal Worldwide is part of the DDB Group.

• www.tribalworldwide.co.nz
• www.bigcommerce.com