December 26, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

SKAdNetwork Three Point … Doh!

Today’s column is written by Maor Sadra, CEO and co-founder of INCRMNTAL. After this exclusive look for subscribers, the story will be published in full on AdExchanger.com tomorrow. Facebook CFO David Wehner has noted on multiple company earnings calls that investors should expect a revenue dip related to ad targeting headwinds, aka, Apple’s AppTrackingTransparency. But whatContinue reading »

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