December 27, 2024

Programmatic

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True bolsters creative department

A new creative duo, Jess Reihana and Antony Wilson, have joined True’s creative ranks as Senior Creatives, effective immediately.

True’s Executive Creative Director, Tim Huse, says he’s delighted that Reihana and Wilson are swelling the ranks as the pair are a welcome addition to the agency.

“It’s fantastic to have this talented, experienced and downright lovely duo join us. Their creative ambition aligns with ours, while being a perfect fit for the unique culture of True.”

Across her career, Reihana has brought to life some of the country’s iconic sports brands, including the New Zealand Olympic Committee, Emirates Team NZ, Toyota Athlete Sponsorships and the NZ Sport Commission for Women and Girls. 

She was most recently at Saatchi & Saatchi New Zealand working across a range of the agency’s client base including Toyota, helping to deliver the Toyota Hilux campaign. 

Wilson has worked across a wide variety of brands and categories including TSB, ASB, Genesis Energy, Spark, Chorus, My Food Bag, L&P, Toyota and the New Zealand Olympic Committee. 

Wilson also joins from Saatchi & Saatchi New Zealand, and has previously held roles at Special Group and FCB.

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