Accenture Interactive launch The Monkeys with the appointment of Justin Modway and Damon Stapleton

Accenture Interactive has announced the opening of The Monkeys in New Zealand, appointing Justin Mowday as CEO & Lead Accenture Interactive NZ and Damon Stapleton as Chief Creative Officer.

The appointment follows Mowday and Stapleton’s departure from DDB New Zealand this week. Mowday’s role at DDB saw him responsible for overseeing a staff of 270 and a client roster including some of the country’s most revered brands.

His 10-plus year tenure at DDB NZ generated first class work and numerous industry accolades which shot the agency from a Kiwi leader to being ranked in the top five most effective agencies worldwide by The Global Effie Effectiveness Index.

Mowday says joining the Accenture Interactive team and launching The Monkeys is an opportunity he couldn’t refuse.

“In Australia, the agency has a reputation for creating provocative, powerful and effective work and with the combined forces of Accenture Interactive; I believe we have a unique opportunity to bring something really exciting to New Zealand,” he says.

“Whilst we will miss the very talented people and amazing clients we’ve had the privilege of working alongside at DDB, I look forward to working with Mark and the local team to help charter an exciting new journey into this creatively driven market.”

Damon Stapleton will also be joining The Monkeys as Chief Creative Officer, following his previous role as CCO for DDB NZ and Australia. He is well known for his “Trillion Dollar” bill campaign for The Zimbabwean and “Penny the Pirate” for OPSM, which have won over 200 international awards between them.

Stapleton also lead the agency to win 17 Agency of the Year titles, 2019’s Campaign Brief Agency of the Year, and in 2020, Creative Agency of the Year at Axis in New Zealand and Creative Agency of the Year at AWARD in Australia.

“Given the chance to be on the team that opens the doors of The Monkeys in New Zealand is something I had to say yes to,” says Stapleton.

“I’ve long admired the agency’s ability to create outstanding ideas that live well beyond advertising and go on to take their place in helping to shape Australian culture.”

The Monkeys Co-Founder and Group CEO, and Accenture Interactive ANZ Lead, Mark Green says the team is excited to welcome Justin and Damon and be a part of their journey.

“Together, they have produced some of the world’s most interesting work and have steered equally famous agencies working alongside impressive brands. We believe they are the perfect people to help us build a great business in New Zealand.”

The expansion comes on the heels of Accenture Interactive’s recognition as the world’s largest digital agency for the sixth year in a row as reported by leading trade publication Advertising Age.

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