On-device is so in. On Friday, the mobile ad tech business Verve Group launched an in-app targeting product for Apple devices that uses on-device data to aggregate cohorts of users rather than targeting individuals. The product, dubbed ATOM (Anonymous Targeting on Mobile), collects data from the device and the app when it’s in use, but… Continue reading »
The post Verve Group Launches ATOM Targeting By Cohort For iOS appeared first on AdExchanger.
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