November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Verve Group Launches ATOM Targeting By Cohort For iOS

On-device is so in. On Friday, the mobile ad tech business Verve Group launched an in-app targeting product for Apple devices that uses on-device data to aggregate cohorts of users rather than targeting individuals. The product, dubbed ATOM (Anonymous Targeting on Mobile), collects data from the device and the app when it’s in use, butContinue reading »

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