One of the first initiatives of the recently formed Adweek Sustainability Council, co-chaired by myself and Marc Pritchard, chief brand officer of Procter & Gamble, was to help brands understand, embrace and integrate the United Nation’s (UN) 17 Sustainability Development Goals (SDGs) as part of their brand growth strategy, as opposed to treating sustainability as…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Able’s new series shining a light on vision impairment
Google Forecasts $75B in Expenditures as AI Investments Balloon
Show us yours: Sexual Wellbeing Aotearoa encourages Kiwis to draw their ‘bits’