M&M’s Bets Big on Its New Immersive Space in the Mall of America

Despite talk of shopping malls fading away as people turn to the internet to purchase goods and services, M&M’s is investing in the future of physical retail. Earlier this month, the 80-year-old Mars brand opened a store in Minnesota’s Mall of America, the nation’s largest shopping complex. Filled with T-shirts, pillows, pajamas and socks, the…
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