Disney is starting off the year with subscriber losses. But the Mouse House says it’s all part of the plan....
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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pod Patrol The CTV ad experience is a...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Take Initiative Meet yet another TV ad standards...
Sports publisher The Sporting News raised $ 15 million in Series A funding in September, in large part because of...
Disney+ continues to shed subscribers, but the entertainment giant is placing its bets on advertising to help it achieve streaming...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. How Amazon Ads Keeps Winning A recently ballyhooed eMarketer...
David Sommer, Snap’s newly appointed head of US verticals, spoke with AdExchanger about how he’s applying his CPG knowledge to...
Where does ad tech see future growth? And where do expanding areas like retail media, privacy tech and connected TV...
Meta is allocating an increasing percentage of the billions of dollars it spends annually on its infrastructure toward building the...
When DraftKings ran its first Super Bowl ads in 2021, roughly a dozen states allowed sports betting and only eight...