As IPG’s FCB invests in data and technology to expand its creative output, the agency network is reflecting that priority in its leadership roster with the hiring of Tina Allan as its first head of data science and connections. Allan, formerly with Omnicom’s BBDO New York, will report directly to FCB worldwide CEO Carter Murray…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
By the Book: How ‘The Fugitive’ Director and an Investigative Journalist Collaborated on 2024’s Timeliest Thriller
The Best Holiday Ads of 2024
The Year in Ratings: How the Major News Outlets Performed in 2024