What if you saw TV ads inspired by what you recently shopped for at Walgreens? To bring its shopper data to a new channel – advanced TV – Walgreens Advertising Group (WAG), the retail chain’s ad tech subsidiary, will integrate Walgreens’ first-party identity data set with OpenID, an advertising ID backed by linear broadcast networks… Continue reading »
The post Walgreens Partners With OpenAP For TV Advertising IDs appeared first on AdExchanger.
More Stories
Macca’s NZ celebrates community connections
Kroger CEO Rodney McMullen Steps Down After Board Investigation
Nala’s Auckland activation drives support for Project Uplift with 500+ bra donations