What if you saw TV ads inspired by what you recently shopped for at Walgreens? To bring its shopper data to a new channel – advanced TV – Walgreens Advertising Group (WAG), the retail chain’s ad tech subsidiary, will integrate Walgreens’ first-party identity data set with OpenID, an advertising ID backed by linear broadcast networks… Continue reading »
The post Walgreens Partners With OpenAP For TV Advertising IDs appeared first on AdExchanger.
More Stories
Nielsen Gets First-Party Streaming Data Integration Approval From MRC
Levi’s, MTV, Coca-Cola, and McDonald’s Among First Brand Hall of Fame Inductees
Jai Kibe Joins Chobani as CMO