November 24, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

It’s Time To Say Goodbye To VPAID, For Real This Time 

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is by Mike Chowla, Sr. Director of Product Management at PubMatic and video chair for Prebid. The retirement of VPAID has been announced several times, including in 2017 and 2019. However, as of May 2021, VPAID is still widely used.  If VPAID could talk, it would surely use the Mark Twain quip, “The reportContinue reading »

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