December 26, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

This Agency Used McDonald’s Ad Inventory to Amplify Its PSA About Anti-Asian Hate

As the pandemic began to ramp up last March, multicultural agency IW Group immediately noticed the rise in anti-Asian hate that came along with it and wanted to do something about it. Within 10 days, the team assembled a task force do some sort of in-person stunt, but when lockdowns prevented that from happening, the…
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