November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Naomi Osaka’s French Open Withdrawal Illustrates Why Sweetgreen Considers Her Its Ideal Marketing Match

In the not-so-distant past, Naomi Osaka’s abrupt withdrawal from the French Open on Monday would have been the kind of controversy to set off immediate friction and damage control to spare a new brand sponsor relationship. But times have changed. And so have the expectations and aims of sports marketing partnerships and food brands. In…
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