In the not-so-distant past, Naomi Osaka’s abrupt withdrawal from the French Open on Monday would have been the kind of controversy to set off immediate friction and damage control to spare a new brand sponsor relationship. But times have changed. And so have the expectations and aims of sports marketing partnerships and food brands. In…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
City Cast, Unprofitable but Expanding, Finds Podcast Traction in a Radio Model
WM New Zealand works with The Goat Farm on rebrand
Scope Media rebrands as Scope Communications