Special hires Dentsu GM of Strategy

Claire Bradbourne has been appointed by Special Group New Zealand to guide global growth.

Most recently, Bradbourne was GM of Strategy at Dentsu Group, leading the ASB Bank account and strategy across Dentsu’s creative and media lines of business. 

She is an accomplished strategist with the ability to build and deliver marketing strategies across categories, from big banks to boutique luxury brands. Bradbourne has held senior roles at Saatchi & Saatchi, Colenso and AKQA in London.

Founder & CEO/CCO Special NZ, Tony Bradbourne, says: “Claire has the smartest marketing brain I know. This is not just a proud husband saying this, the sensational job she has done with ASB Bank over the past 12 months is pretty good proof. Sadly for her though I bore her constantly about Special, so it’s great that she’s finally agreed to join the company and help turn all that talk into action.” 

Partner & CEO Special AUS, Lindsey Evans, says: “Claire is a great human with a big brain, intuitive heart and incredible energy. She will make a huge impact on the brand and business; making a meaningful difference to and for everyone within the group.”  

The appointment comes after Special was named ‘Global Creative Agency of the Year’ by Campaign UK.

Bradbourne, who has started with immediate effect, says: “I love the work that Special creates, it has such ambition to it, and it’s very exciting that this ambition is being recognised in the world and further realised with the recent opening of two more Special offices in the iconic cities of LA and Melbourne. 

“The talent within the group is mind-blowing and I’m very much looking forward to working with the extraordinarily smart and kind people at Special to help take the company to the next level.”

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