Ahead of Expected IPO Weedmaps Taps Jimmy Kimmel’s Wheelhouse Labs to Embed Cannabis in Daily Culture

Cannabis tech company Weedmaps, on the heels of several well-attended virtual events and original content created in-house, has picked Wheelhouse Labs as its entertainment marketing agency of record. The appointment of Wheelhouse Labs has two primary goals: to embed the brand further into popular culture and combat stereotypes of cannabis fans in the media landscape….
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