March 28, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Ahead of Expected IPO Weedmaps Taps Jimmy Kimmel’s Wheelhouse Labs to Embed Cannabis in Daily Culture

Cannabis tech company Weedmaps, on the heels of several well-attended virtual events and original content created in-house, has picked Wheelhouse Labs as its entertainment marketing agency of record. The appointment of Wheelhouse Labs has two primary goals: to embed the brand further into popular culture and combat stereotypes of cannabis fans in the media landscape….
Adweek Feed