New senior hire at Perceptive

AUCKLAND, Today: Grey Lynn-based customer intelligence agency Perceptive has appointed Ian Mills to the role of director of strategy.

Mills’ career to date includes a decade-long tenure as MD at Ipsos, and more recently as executive director at Nielsen, where he led their customer insights division

His previous senior leadership positions include roles as GM at Data Insight NZ and Vantage Point, as well as insights director at Research First and a course presenter on brand strategy at IceHouse.

He is a Fellow of the Research Association of NZ.

“I can help broaden the scope of expertise at Perceptive, beyond their established position as a leading customer experience player.”

Perceptive MD Daniel Shaw said: “Having Ian as part of the think-tank as we plan our next phase of innovation will be of enormous value.”

Mills said: “I’ve admired Perceptive for some time. I have watched them grow and produce some excellent work over the years.

“I was immediately interested in the director of strategy role and am excited to help broaden the scope of expertise that Perceptive offer, beyond their established position as a leading customer experience and research player.

Mills’ appointment is effective immediately.

About Perceptive
Perceptive is a leading Australasian technology-based customer insights agency.

• www.perceptive.co.nz