November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Personalization Is Not About Product, Channel or Brand

Accessing a CDP (Customer Data Platform) is a must if an organization is serious about individualized targeting and personalization. Modern marketing is about “gently nudging customers towards product and services that may interest them,” not about “bluntly pushing products and services that marketers want to sell.” That means, the first step towards intelligent targeting and…
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