By Ross Nicol, VP EMEA, Zefr This article is sponsored by Zefr. The Global Alliance of Responsible Media (GARM) suitability standards represent a sea change for the industry. To this point, polarizing opinions about what counts as appropriate content created debilitating and often damaging confusion. This became especially apparent in the use of blunt keyword… Continue reading »
The post What It Will Take To Foster A Responsible Media Ecosystem appeared first on AdExchanger.
More Stories
The Best Holiday Ads of 2024
The Year in Ratings: How the Major News Outlets Performed in 2024
Hidden Gems: The 13 Best Ads of 2024 That You Haven’t Seen