November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

What’s the Difference Between Performance and Brand Marketing?

In the ideal scenario, performance and brand marketing work hand-in-hand to drive business. The first step for marketers to achieve that is understanding what each is and how they can work together to optimize results. A new survey reveals they don’t. The growth agency 3Q Digital asked 400 marketers ranging from senior manager to CMO…
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