Buy-side tech platforms are accusing publishers and the tech firms they work with of using deceptive practices to identify audiences...
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Hey Readers! Welcome to the AdExchanger Commerce Newsletter. This week, I’m examining how the era of standalone walled gardens and...
At a panel entitled "Brand vs. Performance," the brand marketing, performance marketing and "versus" portions of that thesis were all...
In 2022, Booking.com showed up at the Super Bowl for the first time with a spot starring Idris Elba. It...
Video ad platform Nexxen announced that broadcasters are using its cross-platform planning tool to simultaneously activate the linear and digital...
Stuff and G.J. Gardner have introduced a fresh strategy with the goal of empowering New Zealanders with the essential information...
Something ostensibly “good” (consumer privacy protection) could also be an antitrust violation. Weird world. Which is why data protection authorities...
Agency account directors may not get much press or public accolades, but a good account person can be responsible for...
After backlash led Target and Anheuser-Busch to pull back on some of their Pride-related marketing and merchandise earlier this year,...
Ad industry veteran and event stage mainstay Amanda Martin is taking on a new role as Mediavine’s SVP of partnerships...