You’re probably sick of hearing about data silos, but that doesn’t mean they don’t still exist. Data engineers toil away...
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Go Media and Canoe Racing NZ have announced a new partnership to increase participation and visibility in the sport of...
Most of the companies in the digital marketing ecosystem have traditionally serviced either the supply or the demand side. ...
Buy-side tech platforms are accusing publishers and the tech firms they work with of using deceptive practices to identify audiences...
Hey Readers! Welcome to the AdExchanger Commerce Newsletter. This week, I’m examining how the era of standalone walled gardens and...
At a panel entitled "Brand vs. Performance," the brand marketing, performance marketing and "versus" portions of that thesis were all...
In 2022, Booking.com showed up at the Super Bowl for the first time with a spot starring Idris Elba. It...
Video ad platform Nexxen announced that broadcasters are using its cross-platform planning tool to simultaneously activate the linear and digital...
Stuff and G.J. Gardner have introduced a fresh strategy with the goal of empowering New Zealanders with the essential information...
Something ostensibly “good” (consumer privacy protection) could also be an antitrust violation. Weird world. Which is why data protection authorities...