Hey Readers! Welcome to the AdExchanger Commerce Newsletter. This week, I’m examining how the era of standalone walled gardens and content fortresses has given way to new forms of ad platform partnerships. I think of these partnerships as “sky bridges” because they aren’t open advertising integrations. Those on the outside can still only look on […]
The post Retail Media Has Created ‘Sky Bridges’ Between Content Fortresses appeared first on AdExchanger.
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