“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Victoria Milo, director of go-to-market digital media at MightyHive. TV advertising and offline media budgets – especially those managed by large agencies – have yet to change at the speed required to match the rapid shift in consumer behavior.… Continue reading »
The post Why Are Large Agencies Struggling To Adapt To Digital TV? appeared first on AdExchanger.
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