November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Disney Finishes Upfront Negotiations, Landing Double-Digit CPM Increases

The upfront marketplace continues to move quickly, with Disney becoming the third media company to complete this year’s negotiations, the company said. In what the company called its strongest upfront in history, Disney’s ad sales team secured double-digit CPM (cost per thousand viewers reached) increases across broadcast day parts, cable and its major sports franchises,…
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