The upfront marketplace continues to move quickly, with Disney becoming the third media company to complete this year’s negotiations, the company said. In what the company called its strongest upfront in history, Disney’s ad sales team secured double-digit CPM (cost per thousand viewers reached) increases across broadcast day parts, cable and its major sports franchises,…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
The One Show AI judge Sherina Florence releases hip-hop album for deadline push
Week of Feb. 17 Cable News Ratings: Fox News and CNN Make Primetime Gains
AppLovin is Officially the New Target of Short Sellers