Fox Corp. CFO Steve Tomsic wasn’t kidding when he remarked earlier this week this upfront “has been one for the ages.” The company has completed what it calls its strongest upfront in decades, securing CPM (cost per thousand viewers reached) increases at the top end of the market–in the high teens and low 20s, according…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Melanie Spencer a finalist in Campaign’s Agency of the Year Awards
Ryan Reynolds Spoofs Netflix’s Hot Frosty in New Aviation Gin Ad
Raine & Horne reshapes NZ real estate