November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Made Music Studios Wants to Help Brands Avoid Hitting Sour Notes on Sonic Branding

Most advertising pros immediately recognize the 2020 mashup from YouTube creator Microsoft Sam called, “Every Covid-19 Commercial is Exactly the Same.” It’s a compilation of somber brand spots, from Apple to Uber, backed by nearly-identical “sad piano” soundtracks. Don’t let this be you. That was one takeaway from a Tuesday session of Adweek at Home…
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