Made Music Studios Wants to Help Brands Avoid Hitting Sour Notes on Sonic Branding

Most advertising pros immediately recognize the 2020 mashup from YouTube creator Microsoft Sam called, “Every Covid-19 Commercial is Exactly the Same.” It’s a compilation of somber brand spots, from Apple to Uber, backed by nearly-identical “sad piano” soundtracks. Don’t let this be you. That was one takeaway from a Tuesday session of Adweek at Home…
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