November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

‘It’s Whack-a-Mole’: How The Root Is Navigating Blocklists

Keyword blocklists will outlast another crisis. The Root, the Black news, culture and opinion site published by G/O Media, has been selling out ad inventory over the last few months, thanks in part to the digital advertising rebound and the shift in more brands looking to fund diverse journalistic voices. Yet as demand has gone…
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