Joy Division

AUCKLAND, Thursday: Seasoned commercial filmmakers Jess Milne (executive producer), director Tim Parsons and producer/director Craig Henderson have joined forces to launch new production company Joy Inc.

All three founders developed their craft under the mentorship of Kevin and Nikki Denholm at Exposure, which has consistently produced groundbreaking humanitarian documentaries all over the world while also creating some of New Zealand’s best-loved commercial campaigns of the last 20 years.

Jess Milne said: “With Exposure’s humanitarian and government work expanding, Joy Inc is branching out as a complementary, commercial production company focused on mine, Tim and Craig’s combined experience and passion for filmmaking. 

“We can’t wait to build on our relationships with agencies and clients around New Zealand. We feel hugely privileged to be able to spend our working days (and sometimes our evenings and weekends) telling great stories. Bring on the projects!”

“All three developed their craft under the mentorship of Kevin & Nikki Denholm at Exposure.”

Milne says Joy Inc is a home for creative people dedicated to crafting powerful commercial, documentary and narrative work across all media and the company’s three founders pride themselves on providing a collaborative work environment for partners and clients alike.

Craig Henderson said: “We love creating work that’s visually rich, story focussed and filled with authentic emotion. But it’s also about delivering real results for clients, and that’s something we never take lightly.”

Tim Parsons said: “The team’s approach to storytelling has always been emphatically human and that will continue at Joy Inc.

“People are at the very core of why we love the creative industries. Whether it’s six seconds or 60 minutes, we’re into telling great stories through great film craft.”

Kevin Denholm said: “Craig, Jess and Tim are all fiercely talented filmmakers. As far as I’m concerned, they’re the absolute A-Team. I can’t wait to see them – and Joy Inc – grow and thrive.”

Joy Inc is based in Freeman’s Bay, Auckland.

• www.joy.inc