November 5, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Nielsen to Release Monthly Snapshot of Total TV Time

Nielsen’s ongoing quest to measure the fast-changing television landscape will now include a monthly snapshot into how consumers around the country are spending their TV screen time. A new monthly graphic, which Nielsen is calling The Gauge, will offer a window into total TV time, including both broadcast and cable television time along with streaming…
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