Wendy’s has always taken an unconventional approach to social marketing, and its path to success on streaming platform Twitch followed that model. “We made a huge impact on Twitch without arguably the most important part of Twitch: the presence of the streamer,” VMLY&R group creative director McKay Hathaway said during Adweek’s Elevate: Experiential and Creativity…
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In a world where nearly everyone is always online, there is no offline.
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Here’s the Roundup for the Week Ending March 7