Al Jazeera Finds Its Voice On Smart Speakers

As more people use smart speakers, publishers are establishing their own voice. News organization Al Jazeera is exploring how to position its brand on voice, which it believes will be the gateway to an internet-of-things-driven world, said Michael Weaver, SVP of business development and growth at Al Jazeera Network. “Voice assistants are the first entryContinue reading »

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On The CES 2018 Show Floor, The Technology Is Always Listening

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  GroupM Chairman Irwin Gotlieb has always had an intuitive eye for technology. He’s been applying it to the CES show floor since the 1970s, when it was called the Comdex computer expo show and disc drives sold for $400,000. Gotlieb began offering his knowledge to clients, vendors and other partners on his legendary floorContinue reading »

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CES 2018: Voice Assistants And Addressable TV Garner Incremental Interest

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The center of media activity at CES is the C Space in the Aria hotel. Here you will find the private meeting spaces booked by Turner, Spotify, Twitter, Oath, CBS, NBCU and Samsung Ads. As in the past, the C Space showroom floor – ostensibly an ad tech vendor showcase – was pretty barren thisContinue reading »

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Ritz Taste-Tests Branded Voice Activation On Amazon Echo

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Ritz Crackers is always looking for out-of-the-box ways to connect with its customers. So when NUE Agency, which develops the music strategy behind campaigns for Ritz’s parent company Mondelez, suggested launching a voice-activated cooking show on Amazon Echo, Ritz marketing exec Lauren Sella was all in. “As a brand, we’re about celebrating people getting together and providing inspiration to makeContinue reading »

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