Question Time

AUCKLAND, Tuesday: ANZA and the World Federation of Advertisers are calling on the NZ marketing & advertising community to add their voices to the world’s first global diversity & inclusion census in marketing.

The census – running across 27 global markets – has now gone live, designed to assess the scale of the diversity challenge facing the profession. 

ANZA ceo Lindsay Mouat said: “People from across the marketing industry – including brands, agencies, media, tech, consultancies and marketing services providers in 27 countries – are being asked to take 15 minutes to fill in the survey.” (Scroll down for the link to the questionnaire). 

“The findings will be presented at leading global industry events in October.”

The survey will assess where the global advertising and marketing industry is in relation to diversity, equity and inclusion by investigating workforce composition across the industry as well as people’s perception of diversity and inclusion in the workplace, including uniquely their sense of belonging and their perception of progress.

The findings will be presented at leading global industry events in October. A follow-up survey will be completed in 18 months to measure progress.

Mouat said: “We wanted New Zealand to be part of this global census. As part of the local industry’s journey to a more diverse and inclusive culture, it is important we can benchmark where we stand with other counties, to help encourage further progress locally.”

• Access the census here
• www.anza.co.nz