For several years, The CW used to benefit from streaming viewers in the form of a “Netflix bump” that helped boost the viewership of its shows on linear. Now, the network (which no longer sends its new shows to Netflix) is looking to return the favor–and HBO Max will look to get a linear bump…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Exclusive: Academy CEO Expects Oscars Ratings to Defy Gravity Thanks to Streaming
Tokyo hosts first-ever OOH industry conference
Digital Evolution and Omnichannel Success With Monster Energy