November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

NBCU Gives Peacock Major Role in ‘Most Meaningful Olympics of Our Lifetime’

With exactly a month to go until the postponed 2020 Tokyo Olympics, NBCUniversal is slowly lifting the curtain on its plans for the biggest sporting event of the year. Streaming service Peacock, which debuted last summer, will factor into NBCUniversal’s Olympics coverage for the first time. The 2020 games were initially planned as a tentpole…
Adweek Feed