The Government’s UFO Report Led Oreo to Create a Fan-Curated Offering to Aliens

Oreo is increasingly prepared for existential threats from space. In 2020, the brand–with agencies The Community and 360i–created an underground Arctic vault to protect a cache of Oreos from an apocalyptic meteor strike. Luckily, asteroid 2018 VP1 soared harmlessly past Earth, and Oreo’s doomsday vault was named by Adweek readers as their favorite marketing stunt…
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