Streaming platform Twitch teamed up with beverage, candy and food giant Mondel?z International on a limited-edition custom mix of Sour Patch Kids candy featuring popular Twitch creator TimTheTatman. The collaboration, put in place with agency Spark Foundry, marks the largest initiative to date between Sour Patch Kids and Twitch, the largest Twitch campaign of any…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Marketing Morsels: Hidden Valley Ranch, La-Z-Boy, Topps & More
Flashback: Jane Pauley and Deborah Norville Revisit Today’s 1989 Succession Drama
Ally Financial Revives ‘Banksgiving’ With A TikTok Twist