Republik adds Regal Salmon’s US expansion

AUCKLAND, Wednesday: New Zealand King Salmon has extended its long-established relationship with full-service Freemans Bay indie Republik to lead and manage its social media and other holistic media activity in the United States.

The account was previously held by Denver based agency, Booyah Advertising.

New Zealand King Salmon’s Auckland-based global marketing manager Sahra Cliffe said: “We been exporting and developing the US retail market for the past three years and we’re only just scratching the surface.

“This is a huge growth opportunity for us, and we need to get our brand and product range in front of as many American foodies as possible.

“Through years of experience, the team at Republik know and understand our business better than most.

“The US is such a vast and scalable market, it presents an incredible opportunity for Regal.”

“We saw huge value in harnessing their brand and product knowledge, combining that with their expertise in SEM and social media strategy, implementation and management. We’re a month into it and the results are speaking for themselves.”

Republik head of digital Matt Lyne said: “The US is such a vast and scalable market, it presents an incredible opportunity for Regal Salmon to really drive exponential growth in both brand recognition and sales.

“To be given the opportunity to help consolidate all media efforts over there, with a real focus on digital channels is something we were always itching to have a piece of.

“Our team has put together a powerful data-led strategy, of which the door opened to us off the back of sustained success for NZKS in the local market.”

Republik director Paul McNamara said: “It’s a privilege to be able to promote such a great brand and quality product to consumers across the other side of the world.”