December 26, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Magnum Ice Cream Commissioned a Painting That Gives Dante the Kiss He Never Had

One of the most legendary love stories never happened. Ice cream brand Magnum has reimagined history by commissioning an original artwork inspired by Dante Alighieri and his muse Beatrice. For International Kissing Day (July 6) and the 700th anniversary of Dante’s death, Magnum asked the renowned Italian artist Roberto Ferri–dubbed the modern Caravaggio and portrait…
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