Merkle Acquires LiveArea, A $250 Million Bet On Commerce Integrations

Dentsu-owned Merkle has acquired LiveArea, an experiential commerce agency, for $ 250 million, the companies said Tuesday. Merkle will add LiveArea’s 590 employees to its roster. LiveArea works with retailers and brands, though mostly retailers, on commerce and marketing. It provides design and creative strategy, but its primary offering integrates customer data with ecommerce tech such… Continue reading »

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