FCB heads Orca finalists

AUCKLAND, Today: The Radio Bureau has unveiled the top five entries in the 2021 Orcas – three places went to FCB, and one each to DDB and Special Group.

The are …

• VW Zero To Crazy (New Name): Matt Williams, Freddie Coltart & Rory McKechnie (DDB)
• Fire & Emergency NZ Firefighters Don’t Like Fire Movies: Hayley Marks & Hugh O’Connor (FCB)
• Pak’nSave Meat Hijack: Adam Redmond & Emerson Hunt (FCB)
• NZ Police Enjoy The View: Lauren Southon, Maraea Walker, Slade Gill & Hywel James (FCB)
• Partners Life: Unhappily Ever After: Jack Gravatt (Special Group)

“The winners will be announced on Thursday 12 August.”

Judging was based on four criteria: creativity, execution, effectiveness and innovation. The 2021 panel consisted of Maria Devereux (Colenso BBDO), Ralph van Dijk (Eardrum), Lisa Fed yszyn (Special Group), Tony Clewett (Federation) and Kim Ellison (Stanley St).

Voting will open for the People’s Choice Award at this Monday (19 July).

The Grand Orca winner will take home a $ 10,000 cash prize and a $ 10,000 client radio campaign. The People’s Choice Award winner will receive a $ 2000 cash prize and a $ 5,000 client radio campaign.

Orca winners will be announced over an awards luncheon on Thursday 12 August at the Matisse Room Auckland.

• Listen to the finalist audio here