Rainger & Rolfe appoints new GM

Following a period of unexpected growth and a string of recent wins, Rainger & Rolfe has announced the appointment of Abbe Hale as the agency’s new GM.

The “extraordinary talent”, who recently returned to New Zealand from Singapore, joins the agency at an exciting time.

Rainger & Rolfe Managing Partner, Ant Rainger says: “This is hugely exciting, especially for our clients. Abbe will immediately bring wonderful FMCG experience, insights, a global perspective and a passion for breakthrough ideas that build brands and make a significant difference.

“To say we are looking forward to the next chapter at R&R with Abbe playing a key role is an understatement!”

Hale has worked as a Global Business and Agency Lead on some of the world’s largest global brands and agencies across Europe, US and Asia. 

Most recently, she helped to establish the Singapore office of Forsman & Bodenfors where she ran the global business for P&G client SK-II, and delivered hugely ambitious work across the region for Gojek. 

Prior to this, Hale was the Business Lead across the Global Fonterra account for the BBDO Network. She also worked in New York and London at both BBH and Anomaly on accounts like Nestle, Coca-Cola and Diageo.

Hale says the opportunity at Rainger & Rolfe is a “special one”. 

“When I returned home to NZ, I found in R&R an agency that is going from strength to strength and they are a really talented bunch of people with a vision which feels exactly right for creating true value and breakthrough work for our clients. 

“I’m so excited to see what magic we can create.”

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