Cookie Time

AUCKLAND, Today: Dentsu New Zealand has published the first global in-depth review of a cookieless future, in the wake of recent Google cookie-free announcements and timelines.

The Cookieless World: A Guide for the New Era of Digital Marketing provides a deep dive into the impact on brands due to major changes in web tracking capabilities and enhanced privacy legislation.

Dentsu NZ group director (data & technology) Bram Stevens said: “This will explore a range of areas including data management, audience activation & first-party data usage, performance measurement and preparing for the deprecation of third-party cookies.

“Last month, Google reset the clock for supporting cookies within its Chrome internet browser. The new report from Dentsu explores the knock-on implications for both consumers and brands, as well as the solutions its advertisers can embrace.

“The new report from Dentsu NZ explores Google’s knock-on implications for consumers & brands.”

“Across the globe, 91% of consumers are concerned about the amount of data companies can collect about them, and 42% have taken steps to reduce the amount of data they share online.

“It’s no wonder all eyes are focused on this fundamental change in the way we all operate on the web.

“We now have the time and opportunity to make sure what comes next is the best solution it can be for our clients.

“With such a major upheaval to the long-established status quo, we understand there’s uncertainty and a lot of questions.

“The Cookieless World report will provide answers for marketers who need to wrestle the big challenges facing their brands now and in the coming years.”

• The Cookieless World: A Guide for the New Era of Digital Marketing: dentsu.com/the-cookieless-world-report
• www.dentsu.com/nz